Keon Armin

About Me

Hi, I'm Keon

I'm a growth leader with 12+ years at the intersection of marketing, product, and technology. I've scaled companies from early-stage startups to unicorn status, replaced agencies with in-house excellence, and built AI-powered workflows that 10x team output.

Today, I consult with companies who want to build growth systems that actually scale—not just tactics, but sustainable engines that compound over time.

12+
Years in Growth
$3M+
Budgets Managed
7
Agencies Replaced
2
Unicorns Scaled

What I Know

Growth & Marketing

  • Demand Generation
  • Paid Media (Google, Meta, LinkedIn)
  • SEO & Content Strategy
  • Marketing Automation
  • Analytics & Attribution
  • Conversion Optimization

Development

  • React & Next.js
  • TypeScript
  • Web Performance
  • Landing Page Optimization
  • CMS Architecture
  • API Integration

AI & Automation

  • LLM Implementation
  • AI Workflow Design
  • Process Automation
  • Custom Tool Development
  • Team Training
  • Prompt Engineering

Where I've Been

Harness

Harness

2021 - 2024

Senior Growth Marketing Manager

Led demand generation for developer tools platform. Scaled paid programs, built marketing automation infrastructure, and drove pipeline growth.

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Noname Security

Noname Security

2020 - 2021

Growth Marketing Lead

Built growth function from ground up at API security startup. Established paid media, SEO, and content programs that drove Series B momentum.

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Synack

Synack

2018 - 2020

Senior Digital Marketing Manager

Managed multi-million dollar paid media portfolio. Replaced agency model with in-house execution, improving efficiency and results.

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iRhythm Technologies

iRhythm Technologies

2016 - 2018

Digital Marketing Manager

Led digital transformation for medical device company. Built attribution infrastructure and scaled patient acquisition programs.

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View Full History on LinkedIn

How I Work

Practitioner First

I don't just advise—I build. Every recommendation comes from hands-on experience, not theoretical frameworks.

Systems Thinking

I focus on building systems that compound, not one-off tactics. The goal is sustainable, scalable growth.

Speed with Quality

I move fast but never sacrifice quality. Shipping quickly means learning faster and iterating smarter.

Transparency

No black boxes. I explain what I'm doing, why it matters, and how to measure success.

Let's Work Together

Whether you need growth strategy, technical execution, or AI-powered workflows, I bring a practitioner's perspective to every engagement.