Synack
Digital Marketing Manager
End-to-end campaign ownership. Scaled marketing automation and improved attribution.
What I Built
Owned paid media and SEO programs: end-to-end campaign strategy, copy, targeting, bidding, and optimization across search/social; keyword research, on-page/technical fixes, and content briefs for priority terms.
Implemented analytics & reporting: deployed GTM/GA and built Looker Studio dashboards to expose full-funnel and developer touchpoints; standardized experiment readouts.
Scaled marketing automation (Marketo): lifecycle programs, lead scoring/routing, and nurture sequences that improved MQL→SQL conversion and campaign ROI.
Partnered with PMM/Regional/Events/DevRel: launched integrated campaigns (email, web, social) around releases; created developer-facing content (quickstarts, use-case guides).
Advanced attribution & testing: introduced multi-touch attribution improvements and structured A/B testing to raise engagement and conversion rates.
Skills & Tools
Interested in working together?
I bring this same level of ownership and execution to consulting engagements.