iRhythm Technologies
Digital Marketer & Web Developer
Built analytics foundation and decision-ready reporting. Drove site performance and CRO improvements.
What I Built
Upgraded analytics foundation: implemented Google Tag Manager and GA configurations; established event tracking for key conversions and QA'd data quality.
Built decision-ready reporting: produced Looker Studio dashboards for traffic quality, funnel drop-offs, and campaign performance; enabled faster, data-driven prioritization.
Improved site speed, UX, and CRO: optimized templates, reduced payloads, and streamlined forms; ran A/B tests on CTAs and landing pages to lift conversion rate.
Strengthened technical SEO: fixed indexing/crawl issues, improved internal linking, and resolved schema/meta hygiene to stabilize rankings.
Supported launch campaigns: partnered with Marketing Ops and PMM to align pages, UTM governance, and post-launch readouts.
Skills & Tools
Interested in working together?
I bring this same level of ownership and execution to consulting engagements.